Description
The client's Smart Home Team offers solutions for home security, video and automation to consumer and business customers.
The contractor will report to the Senior Manager – Acquisition Marketing at client's Smart Home and will work cross-functionally with partners throughout the organization We are looking for a strategic thinker who is well versed in the principles of marketing, passionate about learning, and possess strong financial, analytical and presentation skills.
This contract role will primarily be engaged in the development of offer recommendations, working with the team on building subscriber forecasts and development, implementation and analysis of end-of-end marketing campaigns.
Job Duties/Accountabilities:
Lead the development of business cases to size activation opportunities using industry standard financial metrics (i.e. ROI, Payback Period, Re-rate, Break Even)Responsible for ongoing data analysis to determine pricing effectivenessContinuously look for ways to optimize current programs and to drive efficienciesActively contribute to the overall marketing planning cycleCreate compelling marketing presentations to obtain buy-in and alignment across key campaign stakeholdersWork with cross-functional teams to support and bring campaigns and tactics to marketPerform weekly, ad hoc and post mortem campaign results analysis and site visits to the various channels to monitor program implementationOngoing monitoring of the competitive landscape as it relates to product and pricing.Critical Qualifications/Competencies:
University degree in Marketing and/or Business AdministrationProven ability to think strategically and solve problems creativelyStrong analytical skills - ability to quantify and analyze customer data and provide meaningful insights along with recommendations.Demonstrated interpersonal skills – comfortable working with various channel partnersHighly organized and detail-oriented with the ability to manage multiple projects simultaneouslyExcellent communication skills, both written and verbalStrong sense of autonomy and initiativeAdvanced MS Office skills, particularly MS Excel and MS PowerPointFlexible and able to comfortably operate in an ever-evolving & changing market environmentPreferred Competencies:
Knowledge of players in the telecommunications competitive landscapePrevious experience with marketing analyticsComfortable in working in a virtual team environmentWork Address Details - 675, Garyray Drive, Toronto, ON