CTC005917 - Digital Marketing Communications Specialist

Secteur industriel: Telecommunications

Type d'emploi: Contract

Durée:

Mode de travail: On Site

Description

IMPORTANT

We’re looking for candidates that would experience in executing marketing campaigns including email marketing, digital, DM, etc.

They should have great project management skills.

Advertising agencies tend to have many candidates that have this experience.

Intermediate – senior

No testing in the interview process

The candidate would be managing a variety of marketing communications projects from brief through to execution – developing the creative with agencies and measuring the results and impact of their campaigns.

Standard working hours (9-5) and occasionally there may be times where that can stretch, i.e. key marketing periods like Black Friday

Right now everyone is working remotely from the team.

Full time is not guaranteed but if there are full-time roles that open up in marcom, they do have the ability to apply for those roles

What CRM software is currently being used? Knowledge of Adobe Campaign is considered an asset but not a requirement.

We work with agencies to execute campaigns. They should have strong oral and written communication skills, experience working with advertising/creative agencies, experience authoring marketing communications briefs, and experience in overseeing the development and execution of direct (targeted) marketing campaigns, including but not limited to email, social, digital/SEM and SMS/MMS.

Contractor is responsible for being briefed by a marketing strategy/campaign team, understanding the marketing problem and then transferring the business requirements into a fully thought out marketing communications brief. From there, the successful candidate will be expected to lead a working team through the creative development and execution of the campaign. They will need to manage multiple stakeholders, including strategy teams, data teams, as well as the agency of record.

We are open to client-side candidates if they have the correct experience.

We are a top tier marketing team that is passionate about client’s complete suite of offerings.

Our people are making big things happen, nourished constantly by growth, training and personal development opportunities.Being at the forefront of the mobile revolution, we are always in need of smart people who like to get great things done. If you are looking for more than a place to work and are not afraid of challenges, we have room for you too.

The Marketing Communications team is a fast paced, dynamic, customer-focused group. At the forefront of strategy and execution of marketing campaigns, the Marketing Communications Specialist manages a high volume of projects across a wide array of deliverables and tactics, and ultimately, gets things done.

In this role, you will work closely with our internal partners in marketing, product, network, brand and legal as well as with our external creative and media agencies. It is your job take a marketing brief and bring it to life. The successful candidate will report to the Sr. Manager, Marketing communications.

Key Responsibilities:

Drive marketing automation and personalization in our digital communications using marketing technology

Help establish the strategy to scale customer engagement across both existing and future products & services by mapping out the customer journeys

Optimize our existing customer communications to drive greater engagement using customer insights, performance data, with a test & learn approach

Create multi-touchpoint customer journeys that span across a variety of tactics including email, SMS, digital and social

Develop detailed marketing communication briefs, and work closely with agencies on the creative development

Partner with the data teams to develop business rules and better understand the segmentation to ensure that messaging is tailored to the audience

Manage the execution of various targeted tactics including email, direct mail, SMS, social media, web banners and SEM

Push the boundaries on creative, targeting, strategy and tactics to help push the needle on direct marketing campaigns

Deliver post mortems with results, leveraging big data insights, and provide recommendations for future campaigns

Follow market dynamics and trends to ensure the marketing programs are relevant and deliver the expected results

Input on new opportunities to grow the market, demonstrating a strong understanding of the competitive and industry landscape

Identify ways to grow customer engagement using leading ad platforms such as Google and Facebook, and new technology

Essential Qualifications:

University degree in Business, Marketing and/or related discipline

3-5 years experience working in a marketing agency environment as an Account Supervisor or Account Executive, or within a Marketing department

Experience working with Customer Relationship Management (CRM) software, and a solid knowledge of customer journey mapping

Experience developing marketing communications material including writing briefs and strong creative assessment ability is a strong asset

Experience managing the development and execution of marketing campaigns, including email, social media, SEM, banners and direct mail

Demonstrated ability to manage multiple projects simultaneously in a fast-paced environment

Naturally analytical and proactive

Possess excellent written and verbal communication skills

Highly organized with a keen ability to focus on the details

Have a customer-first mentality

Passionate about consumer marketing and technology

Proven problem solver with the ability to proactively brainstorm solutions

Detail and results oriented

Experience within the telecommunications industry is an asset

Bilingual (French & English) is an asset