CTC006401 - Specialist, Direct Marketing Communications

Secteur industriel: Telecommunications

Type d'emploi: Contract

Durée: One year

Mode de travail: On Site

Description

IMPORTANT

Hours per week 37.5/week

Day-to-day basis - Briefing marketing campaigns, managing internal partners (including data teams) and external teams, reviewing creative, analyzing data

3 top functions -

writing briefs,

executing campaigns,

launching campaigns on time

They will need to be up and running as a fully functioning marketing specialist by month 3, and becoming masterful in their role by month 6

3 top skills -

proven track record of launching marketing programs,

direct marketing experience is a must (eDM, targeted digital, print),

3 years of work experience at a tier 1 company/agency

Ideal candidate - 3 years of work experience at a tier 1 company/agency in a direct marketing capacity

Full time - Yes, we will only hire people we would want to bring on in a full time capacity

Testing in interviews - It will be a skill assessment – combination of written communication skills and strategy

Are you always thinking of newer, better ways of doing things?

Are you a “What if" Thinker?

Do you enjoy gleaning insights from data?

If your answer to those questions is an enthusiastic “yes!” then you may be the person we’re looking for!

We are a top tier marketing team that is passionate about client’s complete suite of offerings.

Our people are making big things happen, nourished constantly by growth, training and personal development opportunities.

Being at the forefront of the mobile revolution, we are always in need of smart people who like to get great things done and have a strong drive to improve results. If you are looking for more than a place to work and are not afraid of challenges, we have room for you too.

The Marketing Communications team is a fast paced, dynamic, customer-focused group. At the forefront of strategy and execution of marketing campaigns, the Marketing Communications Specialist manages a high volume of projects across a wide array of deliverables and tactics and analyzes performance to optimize results.

In this role, you will work closely with our internal partners in marketing, product, network, brand and legal as well as with our external creative and media agencies. It is your job take a marketing brief, bring it to life and analyze its performance. The successful candidate will report to the Sr. Manager, Marketing communications.

Key Responsibilities:

Drive marketing automation and personalization in our digital communications using marketing technology

Analyze the performance of campaigns and implement recommendations for optimizing results

Help establish the strategy to scale customer engagement across both existing and future products & services by mapping out the customer journeys

Deliver post mortems with results, leveraging big data insights, and provide recommendations for future campaigns

Optimize our existing customer communications to drive greater engagement using customer insights, performance data, with a test & learn approach

Create multi-touchpoint customer journeys that span across a variety of tactics including email, SMS, digital and social

Develop detailed marketing communication briefs, and work closely with agencies on the creative development

Partner with the data teams to develop business rules and better understand the segmentation to ensure that messaging is tailored to the audience

Manage the execution of various targeted tactics including email, direct mail, SMS, social media, web banners and SEM

Push the boundaries on creative, targeting, strategy and tactics to help push the needle on direct marketing campaigns

Follow market dynamics and trends to ensure the marketing programs are relevant and deliver the expected results

Input on new opportunities to grow the market, demonstrating a strong understanding of the competitive and industry landscape

Identify ways to grow customer engagement using leading ad platforms such as Google and Facebook, and new technology

Essential Qualifications:

University degree in Business, Marketing and/or related discipline

3-5 years experience working in a marketing agency environment as an Account Supervisor or Account Executive, or within a Marketing department

Naturally analytical and proactive

Experience working with Customer Relationship Management (CRM) software, and a solid knowledge of customer journey mapping

Experience developing marketing communications material including writing briefs and strong creative assessment ability is a strong asset

Experience managing the development and execution of marketing campaigns, including email, social media, SEM, banners and direct mail

Demonstrated ability to manage multiple projects simultaneously in a fast-paced environment

Possess excellent written and verbal communication skills

Highly organized with a keen ability to focus on the details

Have a customer-first mentality

Passionate about consumer marketing and technology

Proven problem solver with the ability to proactively brainstorm solutions

Detail and results oriented

Experience within the telecommunications industry is an asset

Bilingual (French & English) is an asset